AAA Translation and LumiVid Announce Joint Venture to Provide Video and
Multimedia Production Services in Any Language
St. Louis, MO – April X, 2014 – AAA Translation, a translation and global consulting firm, and LumiVid, a video production company, today announced a joint venture to provide video and multimedia production services in more than 150 languages. The joint venture will combine AAA Translation’s 20 years of translation and global consulting experience with LumiVid’s video production resources and expertise. The joint venture will operate under the name GlobalVid International and will be based in St. Louis, Missouri.
“There is no other venture like this in the United States,” said Susanne Evens, founder and president of AAA Translation. “Online video is such a powerful marketing tool, but only if you’re speaking your target customer’s language.
“Only six percent of the world’s population speaks English as their primary language,” said Katy Kruze of LumiVid. “The potential for global growth is huge, and any company who is serious about expanding globally should have in-language videos in their marketing mix.”
According to a Cisco Visual Networking study, online video users are expected to double to 1.5 billion in 2016 and, globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. At the same time, only about 24 percent of national brands are using online video to market to consumers, says Kantar Media.