New TV commercial for 1380 radio station – casting, shooting, and editing by LumiVid: Motion Content | A St. Louis Video Production Company

1380 “The Woman” radio station hired LumiVid, a St. Louis video production company, to cast, shoot, and edit 4 television commercials.

The role of the husband was played by Will Lackey – cinematographer, composer, and managing partner of LumiVid. “I did not cast myself in this role, my business partner and casting director Katy Kruze requested me for the role”, said Lackey.

SIUE Men’s Basketball Jumbo-tron game opener video production by LumiVid

Southern Illinois University Edwardsville SIUE hired LumiVid, a St. Louis video production company, to shoot and produce the Men’s and Women’s Basketball game opening jumbo-tron videos for the 2013-14 season. This is LumiVid’s 3 year as the Athletic’s hired gun to wow the crowd and create an atmosphere that promotes team and school spirit.

Mason Glick, the assistant athletic director for SIUE worked with the LumiVid’s creative production team including partners Will Lackey and Eric Johnson, and assistant producer Devory Newsome to create the epic movie trailer-like videos. Glick said the video’s impact on the crowd was incredible as the season kicked-off on October 24th.

“Although SIUE is a smaller NCAA division one university, they are far more progressive than the bigger schools when it comes to investing in production and excitement”, said Will Lackey, managing partner of LumiVid. “Working with the SIUE players is surprisingly easy, they are almost like seasoned actors, and I think it shows in the videos”.

St. Louis video production company, LumiVid, has been nominated by the Los Angeles Music Awards for Music Video of the Year

Mike Mesey, original member of Head East and drummer/owner of the rock band American Greed, approached partner Katy Kruze of the St. Louis video production company LumiVid about the possibility of producing a music video for American Greed in the winter of 2013. Mesey, a St. Louis native, had worked with Hollywood based producers in the past for several of his music videos, but wanted to explore local production possibilities to get the most out the investment.

“LumiVid had only produced 1 music video before I approached them, so I was hesitant”, said Mesey. “I was most impressed with their studios and the work they had done on some big commercial projects.” LumiVid has a large 4600 square foot production facility in the Chesterfield Valley of St. Louis and has been producing all facets of custom video and music for their clients since 2008.

“We had to do some convincing to help Mike (Mesey) feel comfortable with our skills and experience as creative directors and cinematographers to pull off the scope of this project.” said Will Lackey, the managing partner of LumiVid. “We approach all projects with a fresh creative perspective, while relying on our experience to deliver on, well, any vision whether it’s a corporate video promotion, a national beer commercial, or a short film. We create motion experiences through video and music to stimulate emotion, which is what all producers should seek to accomplish.”

The music video for the American Greed song “Ride Baby Ride” was released in the spring of 2013 and immediately caught the eyes of some influencers in Hollywood as the video has been nominated for “Music Video of the Year” in the 2013 Los Angeles Music Awards. The 23rd Annual Los Angeles Music Awards are being held at the Avalon Theater in West Hollywood on November 14th.

Season 2 of LumiVid’s video marketing program for Helen Fitzgerald’s launched today

LumiVid’s aggressive video marketing program has maintained Helen Fitzgerald’s 2 positions on PAGE ONE of Google’s search results for the highly competitive search phrase “Best Bar in St. Louis”. Not only is Helen Fitzgerald’s showing up twice on page one, but they are the only 2 results that are video, with thumbnail pictures. Their only competition on page 1 comes from publications and list services. They are the ONLY actual bar / nightclub represented on page 1.

Helen Fitzgerald’s continues to dominate the YouTube search results for the search phrase “Best bar in St. Louis”. Our aggressive video marketing program is absolutely proven to be an effective measure for SEO performance. Not only is it effective, but it achieves results by using authentic original video content that is professionally produced. The cost-effectiveness is the result of LumiVid’s production efficiency and smart resource planning.

LumiVid’s Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

LumiVid puts client on page 1 of Google search after 4 weeks of video marketing promotion!

LumiVid’s aggressive video marketing program has now placed Helen Fitzgerald’s at spots 4 and 5 on PAGE ONE of Google’s search results for the highly competitive search phrase “Best Bar in St. Louis”. Not only is Helen Fitzgerald’s showing up twice on page one, but they are the only 2 results that are video, with thumbnail pictures. Their only competition on page 1 comes from publications and list services. They are the ONLY actual bar / nightclub represented on page 1.

At this point Helen Fitzgerald’s absolutely dominates the YouTube search results for the search phrase “Best bar in St. Louis”. Our aggressive video marketing program is absolutely proven to be an effective measure for SEO performance. Not only is it effective, but it achieves results by using authentic original video content that is professionally produced. The cost-effectiveness is the result of LumiVid’s production efficiency and smart resource planning.

In the coming weeks we will be switching up the format of our content for the next phase of the program. We’re calling it “season 2”.

LumiVid’s Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

LumiVid’s aggressive video marketing strategy places Helen Fitzgerald’s on Page 1 of Google search!!!

With the release of episode 5 of the Helen Fitzgerald’s nightclub campaign today, Helen Fitzgerald’s now holds spots 5 and 6 on PAGE ONE of Google’s search results for the highly competitive search phrase “Best Bar in St. Louis”. Not only is Helen Fitzgerald’s showing up twice on page one, but they are the only 2 results that are video, with thumbnail pictures. This means that they are more likely to be chosen as the first click over the text only results.

At this point Helen Fitzgerald’s absolutely dominates the YouTube search results for the search phrase “Best bar in St. Louis”. Our aggressive video marketing program is absolutely proven to be an effective measure for SEO performance. Not only is it effective, but it achieves results by using authentic original video content that is professionally produced. The cost-effectiveness is the result of LumiVid’s production efficiency and smart resource planning.

In the coming weeks we will be switching up the format of our content for the next phase of the program. We’re calling it “season 2”.

LumiVid’s Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

Week 4 of LumiVid’s Creative Marketing Machine | Helen Fitzgerald’s Nightclub Video Marketing Strategy

We launched episode 4 of the Helen Fitzgerald’s nightclub campaign today. The results of our first 3 week’s promotion are looking great with 4000 views!

We are also starting a beta trial run with a new backend video marketing automation system to help with video distribution and social media buzz generation.

At this point Helen Fitzgerald’s holds spots #1, #2, #3, and #6 on the YouTube search results page for the highly competitive search phrase “Best bar in St. Louis”.

We are thinking about changing the name of our service however.

LumiVid’s Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

Week 3 of LumiVid’s Creative Marketing Machine | Helen Fitzgerald’s video marketing strategy

We launched episode 3 of the Helen Fitzgerald’s nightclub campaign today. The results of our first 2 week’s promotion are showing good results as the channel is approaching 3000 views!

We are walking a fine line with our creative content, trying to keep the humor edgy enough to cut through the clutter and gain shares while not creeping into offensive territory.

At this point in time we can validate that our SEO efforts are working as Helen fitzgerald’s now holds spots #1, #3, and #5 on the YouTube search results page for the highly competitive search phrase “Best bar in St. Louis”.

We will be releasing some more edgy episodes in a few weeks.

LumiVid’s Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

Week 2 of LumiVid’s Creative Marketing Machine | Helen Fitzgerald’s video marketing strategy

We launched episode 2 of the Helen Fitzgerald’s nightclub campaign today. The results of our first week’s promotion went far better than projected!

  • The video received over 1200 views during the 3 day social video campaign.
  • The video reached the number one position in Youtube for the highly competitive search phrase “Best bar in St. Louis”.
  • The video reached the number 2 position in Google video search forĀ “Best bar in St. Louis”.
  • The video reached the number 4 position in Google search forĀ “Best bar in St. Louis” from Internet Explorer.

The 3 keys to the success of the campaign is the science of the scripting for targeted search phrase marketing, the creative production of premium grade entertaining videos with viral traits, and the content syndication process for mass distribution and visibility. This strategic combination is the magic formula for gaining popularity, generating reputation, creating social buzz.

We advised our client that it would take 3 months to gain traction and notice a difference in revenue.

LumiVid’s Creative Marketing Machine combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

LumiVid launches its Creative Marketing Machine program with Helen Fitzgerald’s nightclub

This is the first of 24 weekly episodes to promote the nightclub Helen Fitzgerald’s. Helen Fitzgerald’s is LumiVid’s first Creative Marketing Machine client. The goal of the campaign is to generate buzz and hype about the St. Louis hot spot and to inform the public about each week’s entertainment and drink specials.

To achieve these goals, LumiVid’s consulting team did competitive keyword research for the St. Louis area to determine where the most potential existed for search based web traffic. Our creative team wrote an initial 12 short comedic socially edgy sketches which all take place at Helen Fitzgerald’s bar. With LumiVid’s own video production equipment and crew we were able to schedule and shoot the entire initial 12 episodes in one single on-location shoot in less than 6 hours.

With the keyword research, LumiVid’s post-production team created what will be the opening and closing sequences for the 24 episode weekly series, edited the first sketch, and incorporated this week’s entertainment acts.

The final phase of the marketing strategy is to syndicate each video out to the target population around the St. Louis metro area. To do this we upload the video to Youtube, Vimeo, Daily Motion, Vidster, and a few other sites, launch a social video promotion in Facebook, Twitter, Tumblr, etc., launch a bookmarking promotion, and also re-purpose the video to blog, article, and podcast for maximum reach.

Future episodes will also have paid Youtube and Facebook promotions as well.

LumiVid’s Creative Marketing Machine is the only service in the world that combines best-of-breed SEO research, premium original video production, and an aggressive video content re-purposing and syndication process to leverage the full potential of online marketing.

We are currently seeking 3 more pilot clients for our Creative Marketing Machine service. If interested call us at 314-266-3616.