Leveraging the Video Marketing Opportunity – Part 1: Overview
Welcome to the overview of LumiVid’s multi-chapter video series titled: “Leveraging the Video Marketing Opportunity”.
Our goal for producing this series is to help marketing consultants, business owners, and executives achieve a clear vision of what an effective comprehensive video marketing strategy might look like. This way, whether designing a marketing strategy yourself, collaborating with partners, or even outsourcing the solution through one of LumiVid’s video marketing programs, you’ll know what processes need to be in place and how they work together to achieve real results.
Within this series we’ll briefly cover the evolution of the online marketing industry, we’ll take a deep look at the validity of the many new marketing strategies that you probably keep hearing about, and then we’ll cover the actual realities of developing and executing a comprehensive video marketing program that achieves real results.
Right now the marketing industry has hit a state of maximum flux. Traditional media such as TV, radio, and newspaper ads have been derailed by DVRs, satellite radio, and online entertainment and news. Major updates to search algorithms have not only derailed mass SEO tactics but now penalize the use of such tactics. And of course the prevalence of social media has marketers running in circles chasing after the next viral sensation.
But what’s important to realize is that this massive state of fluctuation presents tremendous opportunity because it levels the playing field. It gives the small fish the ability to compete directly with the big fish for the same market. What may be surprising is that you most likely already know what these opportunities are. like Social Media Marketing, Search Marketing, Content Marketing, Email Marketing, and targeted digital advertising.
The key is designing a strategy that takes advantage of all of these opportunities. An integrated approach that makes your content available through all channels of communication and maximizes reach is accomplished. We call this Content Visibility.
But what is also just as important as content visibility creating quality content that is desirable to your target audiences. To do this takes creativity and consistency.